EIT Higher Iniative

The challenge was to evolve the brand without losing its connection to the wider EIT ecosystem. The solution was not a complete redesign, but a considered evolution — refining what existed and building a system that could scale.

Brand Evolution

The initiative required a refreshed identity that felt more contemporary and cohesive, while remaining aligned with the parent EIT brand.

I refined the existing visual language, maintaining key brand elements such as colour and structure while introducing a more confident, modern direction.

Building the System

From the core identity, I developed a flexible design system that could be applied consistently across multiple outputs.

This included an expanded colour palette, typographic hierarchy, graphic devices and image treatments all designed to bring clarity, consistency and recognisability to the brand.

Bringing
it to Life

With the foundations in place, the focus shifted to application, translating the system across real-world touchpoints.

The result is a cohesive brand experience that works across digital content, campaigns and physical environments, while remaining adaptable to different audiences and formats.

Designing for social

In a crowded social landscape, attention is earned in seconds. For EIT Higher Education, I created visually distinctive social content that balanced education with engagement—turning detailed reports, programme updates and thought leadership into bold, digestible content designed to stop the scroll and spark conversation.

Designing for Print & Long-Form Content

Beyond digital, the identity needed to translate seamlessly into more structured, information-heavy formats such as reports and publications.

These materials required a balance of clarity, hierarchy and visual consistency, ensuring content could be communicated effectively while remaining recognisably part of the wider brand.