A little about me,

Digital Designer | London, UK

I’m a London-based Digital Designer with over six years of experience creating social-first, campaign-led work for brands like Spotify, Microsoft, and Amazon.

I’ve got a strong interest in brand design and building, and enjoy shaping ideas into visual identities and content that feel considered and connect with people.

Alongside my agency work, I’m the founder of Soulness, a wellness brand centred around ritual, stillness, and intentional living. Building this has allowed me to expand beyond client work, creating a brand from the ground up across identity, product, content, and experience.

Microsoft

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Spotify

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Volkswagen

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Adobe

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Mars

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Who We Be

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Lloyds Bank

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NHS

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IVO

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The Guardian

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Microsoft ⋆ Spotify ⋆ Volkswagen ⋆ Adobe ⋆ Mars ⋆ Who We Be ⋆ Lloyds Bank ⋆ NHS ⋆ IVO ⋆ The Guardian ⋆

Designer at Topham Guerin UK - 2024 - Current 

During my time at Topham Guerin, I have led design across a wide range of clients and projects, working as the sole designer within the agency for the majority of my time at the agency. Collaborating closely with the Creative Director, I deliver creative across social-first campaigns, global initiatives, and brand development.

Key highlights:

  • Delivered social-first creative for brands including Fujitsu and Airbnb, creating content designed for digital engagement and reach

  • Designed for major public and private sector clients including NHS, HM Government, and Lloyds Banking Group

  • Worked across branding projects from visual identity through to full campaign rollout and execution

  • Led end-to-end design across global campaigns, including work for Kazakhstan and UAE Climate initiatives

  • Produced creative across multiple formats including digital, out-of-home, and print

  • Operated as the sole designer, working directly with the Creative Director to shape and deliver all visual output

Soulness LTD — Founder & Creative Director

Founded and built a wellness and spiritual lifestyle brand centred on ritual, stillness, and intentional living.

Leading all aspects of the brand from concept through to execution, spanning identity, product, content, and digital experience.

Key highlights:

  • Collaborated with a brand designer to establish the core identity, acting as creative lead and shaping the overall visual direction

  • Directed the development of brand guidelines, ensuring a cohesive and considered foundation for future outputs

  • Applied the brand across all touchpoints, including packaging, e-commerce, and digital content

  • Designed and launched physical products, spanning packaging, printed materials, and customer experience

  • Built and manage the Shopify website, shaping the end-to-end user journey and online presence

  • Created and executed content across TikTok and Instagram, growing an engaged and aligned audience

  • Translated the brand into physical environments through event and market stall design

Digital Designer at That Lot - 2021 - 2023

Focused on social-first design, leading creative across key brand accounts including Microsoft UK and Mars Petcare.

Took ownership of day-to-day design output, working closely with the wider team to develop and deliver ideas from concept through to execution.

Key Highlights:

  • Led day-to-day design across retained Microsoft UK and Mars Petcare accounts, delivering consistent, high-quality organic social content

  • Took creative ownership of Microsoft UK, contributing ideas and leading execution from concept through to delivery across ongoing social output

  • Elevated the visual identity of organic social channels while maintaining alignment with global brand guidelines

  • Collaborated on concept development, shaping and refining ideas for always-on content and reactive social moments

  • Delivered high-quality, on-brand creative at pace within a fast-moving, retainer-based agency environment

  • Supported wider campaign work across major accounts including Amazon Prime, Spotify UK, Adobe UK, and Who We Be

  • Contributed to internal agency initiatives, including producing a weekly newsletter focused on emerging social media trends

Junior Designer at Tribal Worldwide DDB - 2017 - 2020

Began as a Content Producer Apprentice through Arch Apprentices, achieving a Distinction before progressing into a Junior Digital Designer role with a focus on UI and digital design.

Gained broad exposure across multiple design disciplines, building a strong foundation across digital, visual, and production-led work within a fast-paced agency environment.

Key highlights:

  • Designed digital content and UI work for major clients including Volkswagen UK, SEAT, ŠKODA, Wren Kitchens, and Johnson & Johnson

  • Developed a versatile skill set across UI design, retouching, and digital production, working across a wide range of visual styles and outputs

  • Took initiative to lead internal photography projects, managing studio setup, art direction, and post-production retouching in Photoshop

  • Built strong foundational experience across client-facing work, collaborating with teams to deliver high-quality creative in a fast-paced environment

Programmes and Softwares

Design & Creative
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro), Figma

Content & Social
TikTok (editing & content creation), CapCut, Canva, Mailchimp

AI & Creative Tools
Midjourney, Suno, Higgsfield

Education and Certificates

IPA (Institute of Practitioners in Advertising) - 2017 - 2018
IPA Foundation Certificate

Arch Apprentices - 2017 - 2018
Junior Content Producer

Richmond Adult College
6 Week course in Adobe Creative Suite (Photoshop, Illustrator & InDesign)

West Thames College -
UAL Diploma and Extended Diploma in Art & Design

Gumley House Convent School - 2008-2012
8 GSCE or equivalent A*-C including Art, English and Maths